Snapdeal appoints Amitava Ghosh as Vice President – Engineering, becomes third start-up CTO to join it’s technology leadership team

Snapdeal, India’s largest online marketplace, recently announced the appointment of Amitava Ghosh as Vice President – Engineering. In his new role, Amitava will lead the development of intuitive technology solutions for ease of accessibility and enhanced user experience on the marketplace. Amitava, comes with over 17 years of experience in building highly scalable web based products and platforms for consumer internet and enterprises.

Amitava has spent several years working for a diverse set of organizations, both in India and USA, across large Internet companies, medium strength organizations and Silicon Valley start-ups. Prior to his appointment at Snapdeal, Amitava was the Chief Technology Officer at Taxiforsure before the company’s acquisition by OLA Cabs.

Previously, he headed the India Engineering team of Tribune Digital Ventures (TDV). During his stint at TDV, Amitava played a pivotal role in building the company’s technology team from scratch. In his leadership, the company also launched Newsbeat, a mobile application which provides personalized audio streams of news stories. Amitava has also had a decade long stint at Yahoo where he was responsible for building platforms and user experiences for listings, media verticals, communities & Social products. Amitava holds an MTech degree in Biochemical Engineering and Biotechnology from Indian Institute of Technology, Delhi.

Amitava will work out of the company’s technology innovation centre in Bangalore. Currently, a 200 people strong team works out of this office. The company plans to double this by the end of this year. Customer experience has been a key focus area for Snapdeal. The company recently launched initiatives like 4 hr deliveries and 90 minutes reverse pick up to further enhance customer experience on its platform. Amitava will play a key role in strengthening this further, backed by robust technology solutions.

Speaking about his appointment, Amitava said, “Snapdeal’s growth in the technology space has been unprecedented. The clarity of vision and rigorous effort behind strengthening the vertical is commendable. All our efforts are towards ensuring that we deliver best in class experience to our customers. My focus would be on in-depth analysis of consumer insights to develop best mechanisms for delivering delightful customer experience. I am excited to be a part of this dynamic team and look forward to a challenging but exciting journey ahead.”